BRAND STRATEGY + DESIGN + WEBSITE CONSULTING
Therapy With Jolene
New therapist Jolene wanted a brand that would express her unique approach to clients, while feeling authentic to her values. We worked with her to create a brand strategy that included her brand identity, audience overview and key messages.
From here, we created a visual brand including a logo design, color palette and selection of fonts. This enabled her to refresh her company website and ensure that it was on-brand visually. We also supported her with website consulting to update the user experience and messaging on her site.
BRAND GUIDE
Services Provided
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Using a coaching approach, we created the core brand strategy elements including the mission, vision, values and personality. To position the practice in the market, we looked at the ideal audience and competitors, and from there we developed a Unique Value Proposition and key messages. All this created a basis for the visual expression of the brand.
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Once we had worked out the brand foundations, we brought it to life through a comprehensive visual brand system.
