Odyssey Beerwerks—located in Arvada, Colorado—came to our art director and designer for a redesign of their core product packaging. Following some intensive brand strategy work to uncover Odyssey’s brand promise and unique position amongst Colorado microbreweries, the mission was to create new, dynamic packaging on these known favorites. The new packaging line was to help the product line stand out on the shelf and to excite and attract a new customer base, all while embracing an already loyal following and staying true to a beloved brand.