OUR MARKETING STRATEGY PROCESS

Our process combines business planning with a robust marketing strategy to ensure that marketing activities are aligned with overarching business goals, while providing the flexibility needed to navigate the complexities of the marketing landscape for growing businesses.

BUSINESS PLANNING

Dig into your business priorities

We collaborate with key senior stakeholders within the business to gain a deeper understanding of the overall business objectives, processes, strategies and growth targets. This enables us to put in place marketing goals and strategies that align closely with what the business wants to achieve.

  • Business plan review

  • Sales strategy review

  • Business goals and strategy

  • Marketing goals and strategy

MARKETING STRATEGY

Create a comprehensive multi-channel marketing blueprint

Building on brand strategy audience development work, we define and refine the target audience for marketing purposes. Creating a full funnel map of the customer journey enables us to follow the customer along all the stages of their engagement with you, from the first time they become aware of you, to when they become your biggest fan. This comprehensive map allows us to target your audience at every point along that journey. The resulting multi-channel marketing strategy integrates all your marketing channels. We wrap up by recommending Key Performance Indicators that will help you measure the success of your business in a tangible way.

  • Marketing/Sales funnel map

  • Marketing tactics for customer journey

  • Channel identification/goals

  • Key performance indicators

MESSAGING

Crafting compelling narratives

Your brand speaks volumes; let’s ensure that it resonates authentically with your audience. We will craft messages for you that captivate and connect. This includes:

• Mission/Vision/Values

• Brand Promise and purpose

• USP and positioning

• Personality and tone of voice

• Key messages and supporting proof

OUR MARKETING STRATEGY OFFERINGS

BUSINESS PLANNING

  • Business plan review

  • Sales strategy review

  • Business goals and strategy

  • Marketing goals and strategy

MARKETING STRATEGY

  • Marketing/Sales funnel map

  • Marketing tactics for customer journey

  • Channel identification/goals

  • Key performance indicators