Content Strategy

OUR CONTENT STRATEGY PROCESS

Our content strategy process builds on the foundation of a solid brand and marketing strategy, taking into account competitor analysis, audience identification and persona development, customer journey development, as well as marketing strategy, goals, objectives, and specific channel identification. Content strategy helps brands implement strategic communications that connect them with their ideal audiences.

Understand how your content is working for you

We perform a content audit to see what’s currently working and what can be improved upon when it comes to your content marketing strategy. This allows us to highlight any gaps and see where there are opportunities to create or repurpose content along the customer journey. Understanding who you’re planning to reach with your content, based on the audience persona development, will enable us to create targeted content that gives your audience the information they’re specifically looking for. Additionally, knowing what marketing channels your audience is using will allow us to take that targeted content and leverage it on relevant channels where your audience is most likely to engage with your content. Having a strategic content plan in place will allow your business to create and distribute content on a consistent basis that aligns with your overall brand positioning, presence, and key messaging.

Content goals/audit
Content identification
Content themes/topics/pillars
Content planning/creation/distribution

CONTENT CREATION & COPYWRITING

Create compelling content and write copy that converts

We build on everything outlined in the content marketing strategy and start to create compelling content that connects and copy that converts. We not only understand where your target audience is along the customer journey, but we know how to strategically engage with them and inspire them to take action with the right content and copy, whether they are just getting to know you or ready to invest in your brand. We do this by creating relevant content, with corresponding copy, for each stage of the customer journey. We can also assist with quarterly content planning, creating, reviewing, and refining content as needed.

Website copy
Landing/sales pages
Lead magnets
White papers

Social media posts

Video scripts
Presentation decks
Speaking/pitches

OUR CONTENT STRATEGY OFFERINGS