OUR BRAND STRATEGY PROCESS
Our brand strategy process takes you from discovery and uncovering the essential truths about you, your audience, and your context, to creating a positioning that is all your own, and bringing that to life through compelling messaging.
DISCOVERY
Uncovering your core elements
We embark on a journey of discovery with you to delve deep into your company’s DNA, conducting thorough analysis to unearth valuable insights. We want to gain a foundational understanding of the vision of your company, your audience and the context you are operating in - including the competitor landscape. This consists of:
• Stakeholder interviews
• Competitor research
STRATEGY
Creating the alchemy
With insights in hand. We craft a roadmap tailored to elevate your brand, ensuring it stands out in a crowded landscape.
• Brand differentiation and resonance
• Audience identification
• Audience/customer persona creation
• Customer journey development
MESSAGING
Crafting compelling narratives
Your brand speaks volumes; let’s ensure that it resonates authentically with your audience. We will craft messages for you that captivate and connect. This includes:
• Mission/Vision/Values
• Brand Promise and purpose
• USP and positioning
• Personality and tone of voice
• Key messages and supporting proof
OUR BRAND STRATEGY PROCESS
BRAND STRATEGY
Brand differentiation and resonance
Stakeholder interviews
Competitor research
Audience identification
Audience/customer personas
Customer journey(s)
BRAND MESSAGING
Mission/Vision/Values
Brand Promise and purpose
USP and positioning
Personality and tone of voice
Key messages and supporting proof
